Pay-Per-Click Marketing
Many of the first page listings on Internet search engines and directories are there because companies pay to have them there. An advertiser would sponsor keywords and phrases (e.g Irish Property, Single malt whiskey) and when these terms are searched for their listing/advert appears. The advertiser pays for visitors who have clicked on their link and visited their site. They do not pay for those who only saw the link but did not click in.
This method of promotion is highly effective as only those browsers who have searched for and are therefore actually interested in your site will visit.
TMG was one of the first in Ireland to develop advertising campaigns on Google's "adwords" and the other main pay-per-click services.
Main PPC services covered:
There are other more specific PPC engines available for niche markets.
Having paid listings present across a broad range of sites, even if little traffic comes from them, will have an effect on your Link Popularity.