Google Link Popularity
The Google search engine when indexing a website considers all other sites that link to your site as an indication of the usefullness and popularity of your site, it quantifies this as a 'Google Page Rank', the Page Rank for a particular site can be seen when the Google toolbar is installed on your browser, the maximum Google Page Rank is 5.
The more sites which link to yours the higher the page rank the higher the listing you will get in Google. The more sites of a similar nature that link to your site gives an even higher listing, a perfect link would be from one of your direct competitors but this is not likely, however sites related to your site such as trade and organisational sites are ideal.
Therefore a two pronged approach to building link popularity is required, with mutiple submissions to general search engines and directories and tailored submissions to more targeted ones.
TMG have a comprehensive list of all the major and important search engines and directories as well as local Irish & UK ones. We register and submit our clients websites to these as required, some have listing fees but the majority are free. If you are interested in building the link popularity of your site and more importantly creating relevant and valuble links, please
contact us today.
Google Adwords and link popularity
A thing that TMG have noted over the years is that the presence of "Google adwords" adverts in googles network of associate sites increases the ranking of a website in their index, this we presume comes from the fact that Google adwords distributes adverts based on the sponsored keywords for that advert i.e Google adverts appear on affiliated sites with content realted to sponsored keyword thus increasing the sites link popularity in realted sites.
To find out more about Google adwords and Pay Per Click Marketing.
NOTE: Only google knows the exact nature of its ranking algorithm which is a closely guarded secret, TMG have devloped methodologies over the years that have had real results and these methodologies are based on building pages that are an honest reflection of what is contained within the page!
Further Reading:
Pay Per Click Marketing
Search Engine Optimisation